Sell
Find products, recommend alternatives, calculate quantities, create baskets and turn enquiries into orders.
“Give me everything I need for a 25m² patio.”
AI commerce for builders' merchants
AI salesperson • always on
Turn every conversation into a sale.
Firespoon gives merchants an AI salesperson that can find products, answer questions, calculate quantities, recommend alternatives and build an order — through WhatsApp and the web.
Built for complicated products and customers who would rather ask than search.
FirespoonAI sales assistant
I’m building a 4m × 3m stud wall, 2.4m high. What do I need?
Firespoon
I can build that list. Assuming 400mm stud centres and a single plasterboard layer each side:
CLS timber 2.4m33
12.5mm plasterboard16 sheets
100mm insulation29 m²
Drywall screws1 box
Ask Firespoon anything…↑
The product
Not another chatbot.
Firespoon connects conversation with commerce. It helps customers work out what they need, finds the right products and moves the enquiry towards a real sale.
Serve
Answer stock, delivery, opening-hour and product questions instantly — while knowing when a person should take over.
“Can you deliver this to Bray tomorrow?”
Automate
Capture leads, arrange callbacks, follow up unfinished enquiries and automate repetitive sales and service work.
“Call me when 100mm PIR is back in stock.”
Try Firespoon
Ask like a customer.
Sell like your best salesperson.
Choose a common builders’ merchant enquiry and watch Firespoon turn it into a commercial response.
How it works
From question to order.
Firespoon sits between the customer and the merchant’s existing systems. It understands the request, uses the right business data, takes commercial action and hands over when human judgement matters.
01Customer asks
WhatsApp or website
→
02Firespoon understands
Intent, quantities, context
→
03Business data
Catalogue, pricing, stock
→
04Commercial action
Basket, quote, lead, handover
Fits around your business
Keep your systems.
Add intelligence.
Firespoon is designed to connect the customer conversation to the systems a merchant already relies on — rather than forcing the whole business onto a new stack.
See the customer experience →
Firespoon
Commerce intelligence
WhatsApp
Website
Catalogue
ERP / POS
CRM
Payments
The business case
AI that earns its place.
Less theatre. More useful work.
Sell more.
Convert enquiries that currently disappear because finding the answer takes too long.
Spend less.
Reduce the repetitive sales and support work that consumes experienced staff time.
Respond faster.
Give customers useful answers when the counter is busy or the shop is closed.
Learn more.
See what customers are asking for, where they get stuck and what demand you are missing.
Firespoon
Your customers don’t want another website to search.
They want an answer.
Make your business easier to buy from.